P3 Logistic Parks
Digital partnership proposal · Round 1

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1

The current situation

A recap of what we heard and learned from P3 — and based on that, the challenges we believe they need our help to solve.

The traffic is working. The conversion isn’t — and that’s not a design problem.

P3 has already moved quantity and engagement. The unsolved problem is turning attention into qualified business — and that lives in the system, not the surface.

The web isn’t one product. It’s four systems that don’t talk to each other.

Campaigns bring people in, the web converts them, development ships the changes, CRM catches the lead. Different hands — and value drains in the seams between them, not inside any single box.

In B2B, the most important leads are the ones you can’t see.

Long, multi-visit decisions. A prospect compares parks over weeks; a C-level delegates a call — and the win never shows up in the form data.

2

Two partners in one

Why we think hard first, then build — and how every decision traces back to a goal, a signal or a constraint, never a trend.

We think hard first — then we build. Not one or the other. Both.

A strategist partner who decides with rigour, and an execution partner who delivers the work. Most agencies are one. We’re built as both.

Most digital problems aren’t design problems. They’re multiple teams quietly building different things.

Business wants leads, users want the right space fast, development has its constraints. Our first job is to align them — then every decision traces to a goal, a signal, a user need or a constraint. Never a trend.

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How we work

The Discovery → Define → Design → Test loop — our answer to measurement — shown step by step on real-world problems — an optimisation and a campaign.

PHASE 00 · ONE-TIME

Foundations come first.

Once, at the start, we assess the whole project — to set the strategy and the working relationship up right. Factual and administrative, before the recurring loop begins.

Easy to underestimate. Skip it and you pay later — however flexible the rest is.

We can’t measure every lead. So we built a method that improves them anyway.

Discovery → Define → Design → Test, on a loop. We set a hypothesis and a goal, build, measure the signals we can read, learn, iterate — moving conversion forward without pretending attribution is perfect.

From the smallest part to the whole page — each level is built from the one before

What this gives you

Two landing pages, the same blocks — each with its own look.

Every landing page is built from the same kit of blocks, but arranged and skinned its own way. Layout, colour, imagery and rhythm all flex — so each page feels original, while the system underneath keeps it consistent and on-brand. A new page is assembly, not a redesign.

4

Partnership

A four-way model where you stop being the messenger — and a measurement story you can defend upward without flinching.

A four-way partnership — where you stop being the messenger.

P3, your campaign agency, your CMS / development partner, and us. We align ways of working up front, then check and feed back on their output — so context isn’t lost in translation and you’re not relaying between everyone. We adapt to your setup, including a CRM that’s still moving. And when it gets messy, we bring problems with options and stay in it.

We’d rather measure honestly than promise numbers B2B can’t guarantee.

We watch the signals that actually predict quality, and we’re upfront about what attribution can and can’t see. The loop turns those signals into improvement — a frame you can defend to management, not a vanity dashboard.

5

Credibility

25 years of experience, case studies that prove our words, and the named team who’d actually run P3.

An independent agency that thinks and builds — for 25 years, on purpose.

Founded in Prague in 1999, independent ever since — no network HQ to slow a decision down. We’re a Brand & Product Marketing agency for tech-forward companies: strategy, design, web and campaigns under one roof. Our craft is continuously recognised by WebTop100, FWA, Awwwards, Effie and ADC.

Case studies that prove our methods — not just our taste.

We chose seven references, not because they’re our prettiest work, but because they answer the three questions your brief actually asks.

The next three slides say yes — with names and numbers.

6

The money

A fee for the partner. A price for the work. The model built around knowing what you’ll spend — and never paying for a partner who’s standing still.

You won’t pay a flat fee for work that may or may not happen.
That’s not how we price.

A flat monthly fee bills you the same whether the work moves or not — and you told us that’s not the path. We agree. So the delivery you pay for is always tied to a decision you approved and an outcome you can point to.

Applies across A + B

↓  the packages below stack under the fee

The fee keeps the partner yours. The packages pay for the work. Two categories — never confused on your invoice.

One fee, a one-off setup, plus the work that repeats.
Rough estimates, not a quote.

You asked for numbers in round one — here they are. Read them as honest estimates: with today’s inputs, the cost of each variable item will change.

All figures in CZK, excl. VAT · indicative rates.

Precise pricing These are indicative rates. Your exact price per item is set after Foundations — our first paid step, where we turn your goals, data and barriers into a costed roadmap. We price precisely once the Foundations are built, not before.

Illustrative not a quote · driven by volume · exact budget = Round 2

Illustrative annual scenarios · CZK, excl. VAT · first-year view (Foundations & Design System are one-off) · not a binding quote.

The next step

Let’s shape it together →

In closing